Want to make your beauty routine more eco-friendly?
Waterless hair and beauty products are some of the fastest growing products in the industry. And it’s not just a trend — it’s revolutionizing the way we think about hair & beauty products.
Here’s why…
Waterless products deliver better results than traditional formulas — all while using ZERO water. Higher concentrations, less packaging, lower environmental impact. It’s a win for everyone.
Ready to learn more?
In this post, you’ll discover everything you need to know about waterless hair products and how they’re transforming the beauty industry.
Here’s What You’ll Learn:
- What Are Waterless Beauty Products?
- Why Plastic Free Is More Important Than Ever
- The Benefits You Can’t Ignore
- Making The Switch
1. What Are Waterless Beauty Products?
Waterless beauty products are hair & skincare formulas made WITHOUT adding water as an ingredient.
Instead of water, waterless products use concentrated oils, butters, powders, and plant-based ingredients. This creates highly concentrated formulas with much better results using less product.
Most beauty products are made with 60-80% water. You’re essentially paying for a bottle full of water. Waterless formulas leave out the filler and give you pure concentrated goodness instead.
Waterless hair & beauty products eliminate the need for preservatives too. Think about that…
This results in cleaner ingredients with a longer shelf life. Brands like KinKind are leading the way with plastic-free and waterless hair & beauty products that show sustainability and performance don’t have to be sacrificed.
It’s a growing market for a reason.
2. Why Plastic Free Is More Important Than Ever
Here are a few stats to make your jaw drop…
Beauty products create over 120 BILLION units of packaging every year. But guess what happens to 95% of that packaging?
You guessed it…
It gets thrown away after one use.
Imagine that amount of plastic bottles, tubes, and containers clogging up our landfills and polluting the oceans each and every year. It’s staggering.
The problem is most beauty packaging can’t actually be recycled properly. It’s made with multiple types of plastics that are either too small or too contaminated by product residue to be processed by recycling facilities.
So even when you recycle them (and most people don’t), it still ends up as waste. Yikes.
This is where plastic-free and waterless hair & beauty products shine. By eliminating water from the formula, brands can create solid bars, powder formulas, concentrated products that require zero or very minimal plastic packaging.
It’s a growing trend. Recent numbers show that plastic-free products saw a 12.2% increase in dollar growth.
Consumers are voting with their dollars and speaking loud and clear with their values.
3. The Benefits You Can’t Ignore
What’s the best thing about waterless hair & beauty products?
Benefits that go way beyond just doing good for the planet. They actually WORK better than traditional formulas in almost every way.
Higher Concentrations = Better Results
Waterless formulas are more concentrated without the filler of water. Every application is packed with active ingredients for better results.
Conventional shampoos and conditioners are mostly water. Waterless formulas give you the cleansing power you need in a compact bar or powder formula that does the job and more.
Travel-Friendly and Convenient
Liquid shampoo bottle explosions in your suitcase are a thing of the past with waterless products.
Solid shampoo bars and powder cleansers are compact, lightweight, TSA approved with no liquid restrictions, spill proof and mess free, perfect for gym bags, and great for travel.
One solid bar lasts as long as 2-3 bottles of liquid shampoo. Fewer repurchases = less waste.
Longer Lasting and Cost-Effective
One thing most people don’t realize…
Waterless products last WAY longer than traditional formulas. One small bar of shampoo lasts as long as multiple bottles of liquid shampoo.
Concentrated powders even last longer. It’s because the formulas are so concentrated, you’re using a lot less product per application. It adds up to big savings in the long run — while drastically reducing your environmental impact.
Best of both worlds.
Better For Your Hair and Skin
Waterless formulas usually contain fewer synthetic ingredients and preservatives. Many focus on natural, plant-based ingredients that are gentler and better for your hair and skin.
Plus you’re getting more of the good stuff without all that water. The oils, butters, botanical extracts that nourish and protect.
4. Making The Switch To Waterless Beauty
The switch to waterless and plastic-free hair & beauty products is easier than you think.
Start With One Product
Don’t feel like you have to overhaul your entire routine in one day. Start with one product and go from there.
Pick a product you use every day, like shampoo. Switch that first. Solid shampoo bars are usually the easiest products to start with. After you’re comfortable with that, expand to your other products.
Getting Used To The New Format
The biggest change is the learning curve of using a product in a new format.
Solid bars: Wet hair thoroughly, rub directly onto scalp and hair, work into a lather, rinse completely. Powder products: Add a small amount to wet hands, mix with water to activate, apply to hair or skin as needed.
Give yourself a week or two to get used to a new routine. Once you do, you’ll wonder why you ever used liquid products to begin with.
Storage and Care
Waterless products need to be stored properly to last their full lifespan.
Solid bars: Store in well-drained soap dish between uses. Let them dry completely to prevent them from becoming mushy. Powder products: Store in original containers away from moisture.
Follow these simple rules and your products will last for months.
Understanding the Adjustment Period
Your hair and skin may need some time to adjust to waterless products.
If you’ve been using traditional shampoos and conditioners for years, your scalp and hair have become used to those formulas. Give it 2-4 weeks.
Some people report their hair feels weird at first. Maybe a little waxy, maybe a little dry. Normal and temporary. Stick with it. Your hair will adjust. Once it does, you’ll likely notice your hair is healthier, shinier, and easier to manage than ever.
The Future Is Waterless
The waterless hair and beauty movement is here to stay.
Consumer demand for sustainable and plastic-free products is creating a huge growth in this space. Brands are innovating faster than ever before, creating new formats and formulas that prove you can have effective and high performing beauty products without water.
From solid face cleansers to powder face masks to concentrated serums — the product options are growing every day.
Major beauty companies are getting in on the trend too. Traditional brands are launching waterless lines to compete with the innovators.
This is no longer a trend. It’s a complete reimagining of the beauty industry and how we think about personal care products.
Wrapping Up
Plastic-free and waterless hair & beauty products are the future.
They’re more concentrated, last longer, and eliminate unnecessary packaging waste. They also work as good (if not better) than traditional products. The switch is simple: start with one product, give yourself time to adjust, store products properly, and you’ll watch the money add up.
The beauty industry has been using the same water and plastic model for decades. But the game is changing fast. You can be a part of the change. Every waterless product you purchase is a vote for a more sustainable future.
So what are you waiting for? Your hair will thank you. Your wallet will thank you. The planet DEFINITELY will thank you.